Billboard.com Premier
The Light My Fire Animated Music Video for Inner Circle featuring J Boog & Konshens was produced by Dubee of Upsetta. The video premiered on Billboard.com on 08/11/2017.
Read the article from Billboard.com below.
Light My Fire
The “Bad Boys” of reggae, veteran band Inner Circle, will celebrate their 50th anniversary in 2018, and their latest single, fittingly, is a cover a 50-year-old song, The Doors’ “Light My Fire.” The reggae remake of the rock classic (produced by Inner Circle, released on DubShot Records/SoundBwoy Entertainment) features Samoan American reggae star J Boog and Jamaican dancehall sensation Konshens — and it developed from a bout of insomnia.
“I couldn’t sleep one night and the story of Jim Morrison was on TV, he was singing ‘Light My Fire’ in a laid back way and I was like, this guy has a reggae attitude,” Inner Circle bassist Ian Lewis recalled in an interview with Billboard on the phone from the band’s Circle House studios in North Miami. “Then J Boog came here, he was chilling at our studio and the idea came to me to do ‘Light My Fire’ because I thought it was a wicked song,” Ian continued. “Reggae is that natural kind of music that can wrap itself around anything so the song just came off of a vibe, it wasn’t planned.”
Next Generation
Konshens had never heard “Light My Fire” prior to being recruited for the Inner Circle version. “When I first heard it my thought was, this is weird, different, but that put my antenna up and made my ears open wide,” says the rising dancehall star who signed to Empire Records earlier this year. “Inner Circle is known for their great productions over the years, so for them to put a dancehall deejay with a vintage group on such a different sounding track, it’s crazy, but it sounds great!”
Because of their hectic touring schedules, getting together for a video shoot was challenging, so Inner Circle opted for an animated clip. “We went on Craigslist and put up an ad that said anybody who likes this song and can do a video for it, get in touch with us,” shares Ian, “that’s where we found (Dubee of) Upsetta.”
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